Due to ongoing naming disputes with the Zenith Radio Company, the company was unable to achieve a sizable market share in the United States. In 1968, Zenith merged with Movado to sell in the United States under the already established Movado brand. In the mid 1970s several Zenith models were badged and sold under the Movado name. One such example is this Movado Defy from the mid 1970s powered by Zenith’s beautiful caliber 2572PC automatic movement with date. The bold fully stainless steel case wears well on the integrated bracelet. The date supports quickset by pulling the crown to the third position.
The dial is a gorgeous champagne color with light brushing and featuring solid raised bronze indices. The crown is signed Zenith, while the dial is signed with with Movado logotype and the Zenith logo. The crystal is mineral glass. Truly an interesting, unique example of horological history.
